- Easy implementation – even for non-developers
- Fully customizable goal tracking
- Test multiple changes to your store, maximizing the return on your time spent testing
Want to optimize the performance of specific pages on your store? With Optimizely, merchants can A|B test different variations of their pages without involving developers or knowing how to code. Their custom goal tracking allows you to measure the clicks, purchases, signups and actions that matter most to your business, ensuring that you’re always improving the conversion rate of your store. Once you know which version of your page is performing best, Optimizely will show that page to 100% of your traffic until a developer (or you) have the time to make those changes to your live site.