Mobile Optimization Tips and Tricks For Ecommerce Businesses

Mobile Optimization for Ecommerce Stores

Mobile shopping is not just a novelty anymore – it’s a necessity for just about every business with an online store. Consumers today expect to be able to browse your product catalog and make purchases through their smartphones while they’re on the go. In fact, research from Google found that shopping-related searches on mobile have grown 120% year-over-year. So, it stands to reason that If an online retailer can’t offer a great mobile experience for its potential and existing customers, then those shoppers are going to go elsewhere very quickly.

Of course, developing a mobile-optimized eCommerce store comes with certain challenges. With that in mind, here are four tips and tricks to help you to take full advantage of the growing trend of mobile eCommerce.

Embrace responsive design

The first and most important rule to follow for any mobile-optimized eCommerce website: Embrace responsive design. If you’re unaware, responsive design ensures that a given website is automatically rescaled to the appropriate size regardless of whichever device and platform the site visitor is using. This guarantees that the website looks appealing in every scenario.

When this isn’t the case, any mobile visitor will have a very unpleasant experience. Non-responsive websites will not look the way they are supposed to when mobile users visit, and those consumers will have a lot of difficulty with navigation. Many visitors will be immediately put off and abandon such an online store instantly.

The only legitimate alternative would be to create a separate, mobile-specific website. That’s a viable option, but it’s usually going to be a more substantial task for eCommerce firms to tackle, with more opportunities for problems to arise. Going with responsive design is simpler and just as effective, if not more so.

Google also consider responsive design when it’s determining the order in which to rank sites for a given search term. If SEO is important to the success of your online store (hint: it almost certainly is) then that’s all the more reason to invest in responsive design.

Testing for consistency

Mobile eCommerce shouldn’t be an isolated consideration. Instead, this needs to be part of the complete shopping experience for customers.

In practice, this means that eCommerce firms need to ensure that there is consistency for their shoppers. Customers need to be able to switch from one channel or device to another without running into any complications or confusion. 

This should not be much of an issue for those businesses that turn to responsive design. Even so, though, it’s important to be certain that the mobile experience is consistent with desktop browsing. That is why it’s critical for eCommerce firms to thoroughly test their websites to make sure that this is the case. Testing should be regular, and not confined to those times when major changes are implemented. 

Get images right

This is a key point for any eCommerce website, but it becomes particularly important in the context of mobile eCommerce. It’s a basic fact, but it’s worth emphasizing: Smartphones feature much smaller screens than desktops and laptops. An excessive number of images may make a larger screen appear a bit crowded, but will actually fully take over a smartphone screen.

Just as importantly, businesses need to make sure that their images can comfortably fit on a mobile screen, or can shrink down to a smaller size without becoming blurry or otherwise compromised.

Keep it simple

Last but not least, online retailers should always strive to make sure that they are keeping the mobile shopping experience as simple as possible.

The imagery will play a role here, since, as mentioned before, too many pictures or those that are too large will create distractions. But simplicity should go beyond this. For example, since it’s more difficult to type on a smartphone, eCommerce sites should make sure mobile customers can easily click on links to navigate to where they need to go. Easy-to-understand categorizations will also help to make site exploration simple.

By following these straightforward tips, eCommerce firms will be in much better position to capitalize on the increasingly important mobile consumer market. 

Share on facebook
Share on twitter
Share on linkedin
Share on google
Creating a trial may take up to 60 seconds.

Ready to START?

Ready to START?

Fill out the form to request a personalized demo of Zoey.