Using Zoey’s brand
Follow these guidelines to ensure our brand is represented clearly and consistently.
Logos
Our logos are the most recognizable element of the Zoey brand. Please use them exactly as provided. Do not alter colors, proportions, or spacing.
Primary Logo
Use the Primary Zoey logo whenever possible. For use on white, light, or neutral backgrounds.
Dark Logo
Use the Dark Zoey logo on dark or colored backgrounds to maintain readability and contrast.
Minimum Size
Digital: The logo should never appear smaller than 120px wide.
Print: The logo should not appear smaller than 1 inch (25.4 mm) wide.
Clear Space & Alignment
Always leave sufficient space around the logo so it stands out clearly.
Use the width of the “E” in Zoey as the minimum clear space on all sides.
No text, imagery, or graphic elements should encroach on this area.
The Zoey smile dips below the visual center, so if you center the logo by its full height, it’ll sit too high. Instead, use the blue highlighted area as your guide, this section reaches down to the bottom corners of the smile. This keeps the logo visually balanced.