B2B eCommerce That Supports Marketers
Maximize Marketing Efforts with Zoey
WEBSITE AS SEO
Use Zoey as your public-facing website. Leverage your catalog as search engine optimized content.
MANAGE MESSAGING
Zoey’s Visual Design Editor simplifies managing marketing assets without knowing how to code.
PERSONALIZE ECOMMERCE
Our segmentation tools provide personalized experiences based on price, catalog and more.
EASY INTEGRATION
Your data is accessible to other systems, so you can leverage the marketing tools you prefer.
Zoey is Great For...
FRANCHISERS
Provide franchisees with an easy online portal to order products and supplies to keep their stores stocked.
WHOLESALERS
Manage large orders with unique pricing and catalog lists by buyer type.
BRANDS
Make it easy for your dealers to place orders and re-orders, or get quotes for new items.
Join Businesses That Thrive on Zoey:
“Sales have increased 45 percent since we made the switch to Zoey. Most of the increase has come from business customers because we are able to offer features that we were not able to give them in the past.“
Joan Van Veen, VP of Marketing, Professional Medical Fulfillment
Ready to START?
Our customer success team would love to help you find the best B2B platform or order management solution or to help you expand your sales.
a personalized demo of Zoey.
Features that Empower Marketing Teams
DRAG AND DROP DESIGN
Easily update marketing assets and key website pages without needing to know how to code.
PRICING BY CUSTOMER GROUP
Maximize sales by providing customized pricing set on a group level for self-service ordering.
CATALOG SEGMENTATION
Show the right products to the right buyers by segmenting your catalog based on customers.
PAYMENT OPTIONS BY GROUP
Some need to pay in different ways than others – use payment types to increase conversions.
THEME SEGMENTATION
Show different designs to different customer groups. Great for custom branding or serving B2C vs. B2B.
MAILING LIST INTEGRATIONS
Simplify connections with mailing list software, with easy export/import, API and Webhooks options.
B2B eCommerce Marketing Questions to Ask
If you select the right platform, you can manage both B2B and B2C sales on a single solution. For instance, with Zoey, you can have a public-facing website that shows the direct-to-consumer pricing, while allowing your wholesale customers to login and see their own preferred pricing. Even better, you can modify the presentation for wholesale customers vs. retail customers, ensuring each has an optimal shopping experience for their type of purchases. B2C purchasers tend to shop, while B2B purchasers tend to buy, and Zoey can provide each group with an appropriate experience.
B2B eCommerce solutions like Zoey will provide a variety of helpful data to ensure you can evaluate the success of your efforts. You can see sales by customer, for example, being able to review things like order frequency and average order size. This can help confirm whether marketing initiatives are driving the right buyers to the store, and are able to keep them coming back.
If buyers can place their own orders, and salespeople can avoid processing orders later by placing them in real time, it can unlock time for recruiting more businesses and increasing purchase frequency of existing customers. For marketers, this allows you to focus on new customer acquisition, knowing your sales team will be able to better backstop those efforts and ensure new buyers have a better experience with more attention. It also helps backstop remarketing efforts by ensuring buyers can jump right in and place their own orders.
We're Here to Support Your Growth
EASE OF USE
Zoey is designed with wholesale ordering in mind, with tools that make building and completing larger orders easy.
MORE ORDERS
Zoey scales with your business and can easily grow sales by 50% to 100% without requiring you to hire more staff to manage those sales.
QUICKER FULFILLMENT
Zoey saves you time in the order fulfillment process when orders are placed directly into an order management system like Zoey.
Explore More Roles Zoey Can Support:
B2B/Wholesale eCommerce Marketing FAQs
Many marketing tools require the use of javascript or tracking pixels to measure things like click throughs and conversions to see how campaigns are performing. Zoey allows for easy embedding of pixels and javascript snippets within its Visual Design Editor, which provides spaces for pasting in the code snippets required to accurately track campaigns. You can even designate which pages such snippets are present, to avoid having too many code snippets on pages that don’t need them.
Your potential customers are likely searching for products. A public website can provide search engine optimized content by making your product information, such as images and descriptions, available. It can also allow your prospective buyers to browse your catalog before registering, which can help draw in new business.
Technology can replace existing methods of capturing orders, and in some cases facilitate orders taken in non-ideal ways through technology today. Instead of manually receiving orders by phone, email, pen and paper while in person, you can use a B2B eCommerce platform built for marketers to thrive online. You can connect eCommerce to other systems like marketing, even if you’re just doing the basics in a solution like MailChimp. If you have fulfillment partners or a warehouse, they can be linked in as well, allowing a seamless flow from order placement to fulfillment to invoice management/payment.
Shopify is a popular eCommerce platform, built primarily to support B2C use cases. Its app ecosystem allows for extending the platform in a variety of ways. That said, relying on a platform built for a different use case means more frequent frustrations and limitations that can constrain a business. A B2B-focused eCommerce platform can help, not just with accounting and financing, but many other roles that can benefit from B2B-specific tools, such as marketing, sales and fulfillment.
Ready to START?
Our customer success team would love to help you find the best order management solution or eCommerce flow to help you grow and expand your sales.