B2B eCommerce for Toy Distributors and Wholesalers

Zoey makes managing a diverse order stream simpler. Buyers can make purchases directly from you while internal and external salespeople can capture orders on the go.
Home Page Icons

Streamline Business Workflows with Zoey:

Zoey admin


View pricing and place orders while eliminating data entry errors to get sales done quickly.

Zoey web


Find products, customer data and orders all in one place via a web-based admin and a mobile app.

Zoey app


Work anywhere, anytime, on any device. Look up product info and create Quotes, Orders and Drafts.

Download from the cloud icon


Integrate with NetSuite, QuickBooks Online and other systems, plus robust API’s and webhooks.

We Help Bulk Toy Sales Teams:


Sell anytime, anywhere, with a mobile App. Find information, create customers, and generate quotes/orders, even when offline!


They can use a website or order portal to place self-service orders into Zoey, as well as track and communicate around existing orders.


Zoey supports search engine optimization (SEO), and makes it easy for marketers to list products on marketplaces and shopping engines.


Zoey easily links to other systems for order fulfillment, such as ShipStation, and provides direct support for Pick Lists and other warehouse needs.


Zoey’s Admin makes looking up  customers, orders and products easy. Communication tools ensure you and your buyers can stay in touch!

Move Wholesale Toy Sales Online Just Like:

“In this day and age, everyone has an app, everyone has a solution. For what we need, is there somebody else out there? Absolutely. Is there one that would support me the same way? No there’s not.”

Damon Carlson, CIO, U.S. Toy Company

Ready to START?

Our customer success team would love to help you find the best B2B platform or order management solution or to help you expand your sales.

Fill out the form to request
a personalized demo of Zoey.

Features for B2B Toy & Games Sellers Include:



A public-facing website captures self-service orders; tools for your team simplify salesperson-driven sales. Both see personalized data!



Internal salespeople and external sales partners can sell from anywhere – in the field, at trade shows, or from their home office.

Download from the cloud icon


Businesses can tie into QuickBooks Online, Salesforce, NetSuite and more. Our APIs, SFTP and webhooks options make data readily available.

Zoey Grows a lot


Generate quotes for new and existing customers for approval before placing an order, including on our apps. Safe drafts for later!

Security features


Control which of your buyers can see products in your catalog to reserve products for certain customers.

Customized catalog and pricing


Enroll new customers and assign a customer group for specialized pricing, all in real-time, so you can begin taking orders right away.

What to Ask a Board Games Sales Platform

Many times your buyers are reordering products they’re already familiar with. Offering a truly streamlined ordering experience that makes building bulk orders simpler, along with accurately displaying their pricing information and any volume breaks they may get, can provide the confidence a buyer needs to complete the order and take pressure off your sales team. Similarly, your salespeople can provide support wherever they are via the Zoey App, picking up Drafts that their buyers have begun and help complete the sale.

Your salespeople are likely on the road, so having tools that can work anywhere is important. Zoey App works both online and offline, allowing your sales team to build orders even if they don’t have an Internet connection, with those orders getting submitted once connectivity returns. For your buyers, a web-based order portal can be accessed anywhere web access is available, whether on desktop or mobile.

B2B eCommerce is steadily taking hold as more buyers get comfortable placing orders for themselves, and salespeople leveraging technology that helps them place and manage orders. In turn, these efficiencies mean your existing team can work on acquiring new business with more bandwidth, allowing you to both maintain existing clientele and bringing new purchasers into your business.

Why B2B Wholesale Toy Firms Pick Zoey


Zoey is designed with wholesale ordering in mind, with tools that make building and completing larger orders easy.

cart page


Zoey scales with your business and can easily grow sales by 50% to 100% without requiring you to hire more staff to manage those sales.


Save time in the order fulfillment process when orders are placed directly into an order management system like Zoey.

Ready to START?

Our customer success team would love to help you find the best B2B platform or order management solution or to help you expand your sales.

Fill out the form to request
a personalized demo of Zoey.

Toys & Games B2B eCommerce Platform FAQs

Centralizing orders in a single system can be a critical efficiency driver as your business grows. Most B2B eCommerce businesses leverage a combination of salespeople, customer service and buyer-placed self-service orders to derive business, and all three categories can place their orders in a system like Zoey for a unified and uniform fulfillment process. Best of all, your buyers and internal team alike can find information about previous orders, see order progress as it’s shipped and delivered, and look up information on other products all in the same place. Saas eCommerce makes capturing orders easier than before, freeing up your team to handle more orders and buyers at a time, while allowing self-sufficient buyers to place their own orders. This can keep your costs in check as you grow, improving margins.

Often toys and board games are sourced from a variety of providers, and so you may need to route orders to multiple providers in turn. Your buyers may also only be interested in certain product lines, and this means having products segmented in a different way. Solutions like Zoey have multiple ways to segment customers and product lines so that you can display the right products to the right customers. And with features like Split Orders, you can break orders down and forward the proper toy and board games orders to the right provider for fulfillment when necessary.

Shopify was built as a B2C-focused platform. Their basic offerings have access to add-ons that can offer some B2B functionality, but linking data from those add-ons to other systems can be incredibly difficult and frustrating. More recently, Shopify has added wholesale capabilities to Shopify+, but with an astronomical price tag and fees based on volume. But worse than that, there are many limitations to their B2B feature set that can be restrictive, especially as your business grows. Zoey was built with B2B functionality top of mind, offers a more complete solution (including a salesperson-centric mobile app not available on Shopify), and is priced to be accessible to more businesses. Learn more about Zoey. vs. Shopify

Ready to START?

Our customer success team would love to help you find the best order management solution or eCommerce flow to help you grow and expand your sales.

Fill out the form to request a personalized demo of Zoey.
Creating a trial may take up to 60 seconds.

Ready to START?

Ready to START?

Fill out the form to request a personalized demo of Zoey.