Catalog Segmentation

You can assign each product to be available to certain customer groups, allowing you to effectively decide what each group can order. If you maintain multiple product lines, or have lines exclusive to certain buyers, this gives you the ability to select who sees them.

Within a given product you can also control things like minimum/maximum quantities and quantity increments.

Pricing Segmentation

Set different pricing scenarios for various Customer Group segments. This can include Tier Pricing breaks, sale pricing and other pricing scenarios that may differ depending on the group your customer belongs.

Payment Segmentation

You may extend different types of payment options to different customer groups. This can include credit cards, PayPal, Amazon Pay, Check/Money Order, and Net Terms, among other opportunities. Zoey also includes access to a variety of third-party financing app options to extend buy now, pay later terms without taking on the risk yourself.

Shipping Segmentation

Define which shipping options you wish to provide for each customer group. This can include standard carriers such as FedEx and UPS, or via third-party app ShipperHQ additional options critical to B2B options, including LTL and Freight.

Theme Segmentation

Assign a different theme to different Customer Groups through Zoey’s Visual Design Editor, allowing more granular control over each group’s experience. It can be variations of the same theme, or a different layout altogether.

This can allow for easier display of different catalogs, pre-built order forms, return policies and other information, or a focused purchase experience for B2B customers while allowing for B2C customers to browse in a more consumer-friendly website.


Establish discount programs that can be based on subtotals, products placed in the cart, or a variety of other types of rules. Trigger discounts to appear automatically, or require a coupon code, based on what is required for your promotion. You can even establish promotions to only be active for certain Customer Groups, to be able to control promotions by customer type.