We’re excited to announce that Zoey has joined the National Association of Wholesaler-Distributors (NAW) as an affiliate sponsor. This partnership reflects our deep commitment to the wholesale distribution industry and our mission to help distributors modernize their operations without disruption.
About NAW
The National Association of Wholesaler-Distributors represents one of the most vital sectors of the American economy. With member companies accounting for nearly $8 trillion in sales and employing over 6 million workers, NAW serves as the unified voice of wholesale distribution. The organization advocates for the industry, provides essential research and education, and connects distributors with the resources they need to thrive in an evolving marketplace.
NAW’s mission aligns closely with our own: supporting the growth and success of wholesale distributors through innovation, education, and strategic partnerships.
Why This Partnership Matters
For years, Zoey has worked alongside distributors, wholesalers, and manufacturers to solve the unique operational challenges of B2B commerce. We understand that wholesale distribution isn’t just about moving products. It’s about managing complex pricing structures, supporting high-volume ordering workflows, equipping mobile field sales teams, integrating seamlessly with ERP systems, and automating accounts receivable processes.
Our platform is purpose-built for these operational realities. By joining NAW as an affiliate sponsor, we’re deepening our investment in the distribution community and gaining even greater insight into the evolving needs of the industry.
What Distributors Need Today
The wholesale distribution landscape is changing rapidly. Customer expectations are rising. Buyers increasingly expect the same digital experiences in B2B transactions that they’ve come to expect in their personal lives: self-service ordering, real-time inventory visibility, mobile accessibility, and transparent pricing.
At the same time, distributors face mounting pressure to operate more efficiently. Manual order processing, disconnected systems, and outdated technology create friction that slows growth and increases costs. The challenge is modernizing these customer-facing operations without replacing the ERP and financial systems that form the backbone of the business.
This is exactly where Zoey makes a difference.
How Zoey Supports the Distribution Community
Zoey connects distributors with their customers through digital ordering, mobile sales tools, and automated workflows that stay in perfect sync with existing financial systems. Our platform is designed to deploy quickly and scale efficiently, handling everything from contract pricing and custom catalogs to bulk ordering tools and automated AR management.
What sets us apart is our focus on operational complexity. We serve companies ranging from $100M franchises to multi-billion-dollar operations across diverse sectors including chemical distribution, industrial supplies, foodservice, and specialty manufacturing. These businesses choose Zoey because we understand their unique requirements and deliver enterprise-scale functionality without the enterprise-level disruption.
Our transparent software subscription model means no revenue sharing, no transaction fees, and no ongoing development costs. Distributors get predictable pricing and a platform that grows with their business.
Looking Ahead
Joining NAW as an affiliate sponsor opens new opportunities to connect with distribution leaders, share insights, and collaborate on solutions that address the industry’s most pressing challenges. We’re committed to being active participants in the NAW community, contributing to discussions about technology adoption, operational best practices, and the future of wholesale distribution.
To our existing customers in the NAW community, thank you for trusting us with your business. Your feedback and partnership have been instrumental in shaping our platform. To those we haven’t met yet, we look forward to learning about your challenges and exploring how we can support your growth.
The wholesale distribution industry is essential to the American economy, and we’re honored to support the professionals who keep goods flowing through the supply chain. This partnership with NAW reinforces our commitment to building technology that helps distributors modernize, scale, and thrive.
Connect With Us
Learn more about our partnership with NAW and explore how Zoey can support your distribution operations:
- Visit our NAW affiliate profile
- Request a demo
- Follow us on LinkedIn for industry insights and updates
We’re excited about this next chapter and look forward to contributing to the continued success of the wholesale distribution community.
