95%+
of orders processed online
2–3X
efficiency improvement
Company Background
Real Avid began as an entrepreneurial venture focused on innovating traditionally stagnant product categories like gun maintenance tools. The company built its reputation on innovation and customer service, growing into a leader in the outdoor equipment and firearms accessories space. Over time, acquisitions expanded their portfolio, which now benefits from Zoey’s B2B Ecommerce solution across multiple brands.
Challenges
Manual Processes Creating Bottlenecks
Before Zoey, Real Avid relied on outdated, inefficient ordering methods:
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Handwritten notes, fax orders, and carbon copies that were often illegible
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Outdated Excel spreadsheets with incorrect costs and product details
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Multiple staff required to validate orders, slowing down fulfillment
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Sales reps constrained by travel costs and geographic limitations
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Trade show orders delayed by post-event processing
“It used to have multiple people touching orders manually… a big chunk of their full-time job was just validating and checking orders.” — Dave Steiner
Resource Allocation Issues
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High error rates due to data entry and integrity problems
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Dealers frustrated by delays and lack of order accuracy
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Sales reps forced to spend valuable time chasing small orders
Solutions
Real Avid selected Zoey’s B2B Ecommerce platform because it went beyond a simple online catalog.
Key capabilities included:
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Enhanced branding: Ability to showcase merchandising and tell product stories
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Marketing tools: Seasonal promotions and dynamic content updates
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User-friendly ordering: Dealers could order “like shopping on Amazon”
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Real-time accuracy: Orders validated and confirmed instantly
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Integration: Seamless connection to NetSuite and other systems
Benefits & Results
Operational Efficiency
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95%+ of orders now digital, less than 5% processed manually
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Near 100% order accuracy with built-in validation
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Staff shifted to strategic roles in fulfillment and customer service
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Same-day order-to-shipment cycle
“Bang, it’s in the system. The next minute, it’s out to the warehouse. And by the end of the day, it’s on its way to the customer.”
Field Sales Advantage
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Trade show orders processed instantly instead of weeks later
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Sales reps can access order history and replicate past orders quickly
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Real-time confirmations provide a competitive edge
“Before Zoey, we used to be excited about business cards—now we get to celebrate tens of thousands of dollars of processed orders on the spot.”
Customer Experience Improvements
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Dealers enjoy 24/7 self-service ordering, plus rep-assisted options
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Automated pricing and product visibility by dealer tier
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Faster onboarding: hundreds of dealers trained with minimal support calls
Key Features Driving Success
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Product Catalog Management: Real-time updates of products, pricing, and promotions
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Order Processing: Built-in validation, NetSuite integration, multiple payment options
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User Management: Role-based access, dealer verification, channel-specific visibility
Quantified Impact
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Online order adoption: 95%+
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Error reduction: Near zero
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Processing time: Same-day vs. multi-day manual cycle
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Efficiency gains: Estimated 2–3X improvement
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Scalability: Successful expansion to additional brands
Customer Testimonial
“If after you’ve heard the benefits that it’s brought our business, you should be afraid that you’re losing market share because you’re not using a tool like this. We liked it so much on our first brand that we made sure after acquiring a second, we got them in the game as quickly as we could.”
— Dave Steiner, former President of Real Avid, now VP of Operations, Revo Brand Group
Conclusion
Real Avid’s partnership with Zoey demonstrates how the right B2B Ecommerce platform can transform operations in traditional industries. By eliminating manual bottlenecks, ensuring order accuracy, and enabling real-time processing, Zoey has helped Real Avid scale efficiently while improving the dealer experience.
Ready to transform your B2B operations like Real Avid? Request a customized walkthrough with our team!
