Ecommerce Shipping: 9 Tools & Tips For Growing Businesses


As online businesses grow, shipping is often the first thing to break. It makes sense. What works when you’re processing 20 orders per week almost certainly isn’t robust enough to handle a bump up to 1,000s of orders per week.

What’s a time-strapped online entrepreneur to do? Invest in a third-party logistics provider? Install thousands of dollars of software? Give in to the pressure and take a really long vacation?

We get these kinds of questions all the time from merchants (well, maybe not the vacation one), so we put together this article. After reading it, you’ll learn:

  • The apps that can turn shipping, fulfillment and inventory management from a headache to a competitive advantage
  • Leading tactics for shipping smarter, more reliably and more profitably

2 Easy to Use Apps That Will Reinvent Your Ecommerce Shipping and Fulfillment Strategy

For high-volume shippers there are few apps  more helpful than ShipStation. It’s powerful software that helps online retailers process, fulfill and ship orders from all of the most popular marketplaces and shopping carts using all the top carriers.

ShipStation converts a basic shipping infrastructure into a sophisticated one by:

  • Automatically retrieving orders from major marketplaces and shopping carts
  • Integrating with all major shipping carriers
  • Batch printing hundreds of shipping labels
  • Automating customer returns
  • Supporting international shipping and for high volume shippers, Fulfillment by Amazon

Learn more about ShipStation!


WebShopApps have been a leading developer of shipping extensions since 2008. Their expertise in creating & manipulating shipping calculations is unmatched.

A few years ago, WebShopApps released ShipperHQ. This new product combines the functionality of their shipping extensions into one easy to use and affordable SaaS application. ShipperHQ is our go-to recommendation if you need to make any customizations to how your shipping rates are calculated. 

Here are just a few of the capabilities ShipperHQ and WebShopApps can bring to your online store: 

  • Define rates based on any combo of destination, product, price, quantity, weight and customer group rules
  • Create shipping groups to categorize your products and assign rates
  • Fully comply with dimensional weight shipping rules from UPS, FedEx, and USPS
  • Enter your box sizes to automatically optimize how products are packed and calculate dimensional weight

Learn more about ShipperHQ!

7 of Our Favorite Tips and Strategies for Making Shipping Easy and Profitable
To Beat Ecommerce Rivals, Know Your Options

For many merchants, shipping isn’t top of mind, but for shoppers, it undoubtedly is. Smart retailers are taking shipping seriously and using better rates and services as tools to lure customers away from competitors. Want to do the same? We recommend reading this fantastic article from Samantha Drake and applying her advice whenever possible.

Pricing Changes Will Hit Smallest Ecommerce Shippers Hardest

Different year, same story. Shipping costs are rising. If you’ve yet to consider the impact that increased shipping costs will have on your online business, then you need to read this article from Nicole Fallon, particularly if you’re just getting started in online selling.

Is Your Customer Service and Fulfillment Working For or Against You?

Quality customer service can make or break most businesses, especially when an in-person interaction with a customer service rep or salesperson just isn’t possible. But there are some critical steps online businesses can take to ensure they’re putting their best foot forward, and many of them relate to shipping. After all, your customers continue to interact with your brand long after they checkout. To learn how you can use shipping and fulfillment to enhance customer service, we recommend checking out this post from Curt Barry.

10 Ways to Trim Shipping Costs

According to research from BI Intelligence, high shipping charges are the primary cause of cart abandonment, so it literally pays to reduce your shipping costs as much as possible and pass those savings onto customers. While we’ve written about reducing shipping costs before, Jane Porter share some excellent advice in this article.

7 Ways to Improve a Customer’s Shipping Experience

Successful Ecommerce is built on a strategy of consistent testing, analysis and optimization, but that shouldn’t stop with your product pages and checkout experience. Shipping is important too! Test these tactics from Armando Roggio to iterate your way toward an optimized and improved shipping experience for your customers.

How to Make “Free Shipping” Profitable

Free shipping is the Holy Grail of Ecommerce shipping. But it can be tough to make it work financially, especially for smaller merchants. This post from Andy Hunt applies a scientific, data-driven approach to the problem, giving you a framework for optimizing the financial returns on your free shipping investment.

Inspecting the Unexpected: The Science of Packaging Perfection

How good would a post about Ecommerce shipping be if we didn’t talk about packaging? You don’t have to settle for the same brown box as everyone else. There are options out there that can reduce your environmental impact, impress customers, and reduce costs, especially if you’re dealing with dimensional weight pricing. In this in-depth post, Lisa Terry covers all your options.

We hope you find these tools and tips useful for your online business. We believe that even applying just a few of them will dramatically improve your shipping and inventory management operations. Best of all, each of the apps we’ve listed comes pre-integrated with every Zoey store.

If you’d like to learn more about our platform and level of control it gives you over shipping and fulfillment, the best way is to experience it for yourself. Just start a free 14 day trial! There’s no credit card required! 

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