Many B2B sellers sell directly to buyers, whether D2C channels on top of their B2B flow, or simply offering a direct B2B purchasing option. For some sellers, that can mean meeting their buyers where they are, including on social media platforms like Facebook and Instagram.
When an interested buyer interacts with products on Facebook or Instagram, purchases are ultimately completed outside of those platforms, directly on the seller’s eCommerce site. With a new update, Zoey now supports this handoff, with the ability for you to provide Meta platforms the URL to be able to properly direct them to your Zoey store for the completion of a purchase.
The structure of the URL that Meta needs to properly direct a buyer to complete their purchase is as follows:
https://<your store url>/checkout/cart_fb/atc
<your store url> should be replaced with your website’s main domain URL.
Facebook passes along various data to Zoey when a potential buyer clicks through, to help ensure a seamless handoff so Zoey can complete the purchase cycle. Zoey in turn captures payment and finalizes the Order, ensuring you can seamlessly capture sales from interested buyers who find what they’re looking for on your social media Shop presence.
A Single Home for All Your Orders
Businesses increasingly transact on a variety of platforms, and that means a need to have orders from various sources centralized in one location. One of Zoey’s biggest strengths is to aggregate orders from a variety of other locations, whether it be a D2C Shopify store, marketplaces like Faire, or even accounting platforms like QuickBooks.
Zoey can give you a single location to manage and fulfill all your Orders, reducing the amount of work your team needs to do on a daily basis to ensure that all buyers are happy. Whether it’s Order fulfillment, automating payment collection or offering a home for B2B and D2C buyers a like, Zoey, is a robust solution built for today’s businesses. Learn more about what we have to offer by engaging with our team:
