eCommerce Tips: The Best Articles from the Week of April 24, 2017

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We’re back at it with another eCommerce roundup. This week had some great articles touching on advertising, SEO, and small business advice. Let’s get started. 

7 Elements of a Return Policy That Sells – It’s easy for merchants to get so focused on merchandising and how their products are presented to shoppers that they neglect other aspects of the sale that the customer cares about. Your shipping policy is a big one, but so is your return policy. Take a look at this article to better understand the importance of your return policy, as well as how to structure one so it actually helps you make the sale. 

How a Web Developer Estimates Completion Time – If you aren’t technical, working with a web developer can seem like a mystery at times. That can lead to tension, unmet expectations and ultimately an unsavory relationship. This article sheds some light on the process a developer uses to estimate work, so the next time you work with one, it all makes a little more sense.  

6 Business Challenges Every Small Business Struggles With (And How to Fix Them) – Running a small business isn’t easy. You don’t have the financial resources of larger business, or a large team to share the workload. Oftentimes, you’re also learning how to run your business as you go along. This post should help speed up that process, by giving you tips for solving common challenges small businesses face. 

Facebook Ads Work For Online Retailers – If you’re on the fence about implementing Facebook ads, this post might change your mind. Featuring research from social media advertising firm Nanigans, it looks into the economics of advertising on Facebook, where merchants are investing their ad budgets and the ad products that are delivering the best return on investment for merchants. 

5 Must-Dos For SEO Beginners – If you’re new to the world of digital marketing, search engine optimization can be pretty confusing. Especially when you dig into the technical side like meta data, H1 tags and duplicate content. However, it doesn’t have to be that hard. In fact, you can improve your SEO with just a few key action, covered in this post.  

That’s it for this week’s roundup. If you feel like there’s an article we missed, be sure to suggest it to us by tweet at @ZoeyCommerce

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